Starting a Blog on Substack: Your Simple Path to Success

After much thought, I decided to start a new online business from scratch, focusing on what I’m passionate about—helping women achieve financial freedom by mastering money management and building income online. Starting from the ground up wasn’t daunting for me, as my husband and I have launched several businesses this way before. With the online business landscape evolving, I knew I wanted to approach things differently this time. I considered going all-in on starting a blog on Substack instead of launching a traditional blog again.

In the end, I chose to do both—a blog and a Substack publication—because I enjoy the unique benefits each platform offers. Each has its own strengths and challenges, so why not connect them and leverage both to maximize results?

Building a successful online business can be done by tapping into different platforms, and this combination could be a real game-changer. If you’re looking to start sharing your expertise and insights through writing, Substack might be the perfect fit!

Why Substack? It offers a simple way to create and deliver content directly to your audience without upfront costs. Starting a blog on Substack can be incredibly rewarding, whether you’re sharing personal stories, industry knowledge, or creative content. The platform is user-friendly, allowing you to build a community and even monetize your writing.

In this guide, we’ll explore exactly what Substack is, why it’s worth considering, and how to get started with easy, step-by-step instructions. Stick around for actionable tips and a bonus resource at the end!

What is Substack?

Substack is more than just a blogging platform – it’s a community-driven space where you can write, share your thoughts, and even get paid for your content.

Substack allows writers to publish posts, newsletters, and even podcasts. You can create both free and paid subscriptions, making it an excellent platform for monetizing your content. It’s ideal for anyone who wants to build a following and share valuable information without dealing with the complexities of traditional blogging platforms.

In short: Substack is a newsletter platform with built-in social media features.

For more in-depth information, check out these helpful resources:

• Substack
• How to Succeed on Substack

What makes Substack stand out is its simplicity. Whether you’re a seasoned writer or someone new to the blogging world, Substack’s clean interface and user-friendly tools make it easy to get started. Plus, there’s no need for coding or complex setups – just sign up, start writing, and share your work.

Now that you know what Substack is, let’s explore why starting a blog on Substack might be the right move for you.

Why Starting a Blog on Substack?

Wondering why so many content creators are flocking to Substack? It’s because Substack offers something traditional blogging platforms can’t – an all-in-one tool for content creation, audience growth, and monetization.

With Substack, you can focus solely on creating content, while the platform handles everything from email delivery to payment processing. Plus, Substack’s built-in audience features and subscription models make it easier than ever to turn your writing into a revenue stream.

Here’s what you get right from the start when starting a blog on Substack:

• A homepage for your content
• Built-in newsletter service
• Chat function for direct communication
• Notes (Substack’s social media feature)
• Podcast and video options integrated into your newsletter
• Analytics tools to track performance

The platform’s simplicity, the community building features and powerful monetization options are why I personally started using Substack alongside my blog. The built-in newsletter feature is a game-changer for connecting directly with readers and offering premium content to paying subscribers.

For more on the benefits of using Substack, check out:

• Get 1000 Raving Fans That Pay You with Substack “Orange Badge” Bestseller Valentin Bunea
• How Big Are Substack’s Network Effects, Really?

Ready to learn more? Let’s dive into some key things you should know before starting a blog on Substack.

What You Need to Know About Substack

Before diving in, it’s important to understand a few essential features and considerations that will set you up for success on Substack.

Substack is free to use, but if you choose to offer paid subscriptions, the platform takes a 10% fee from each transaction, plus Stripe’s payment processing fees. Another important note: Substack focuses on email newsletters, allowing you to reach your audience directly in their inboxes.

For more details, refer to:

• A guide to paid subscriptions
• From Zero to 100 Paid Subscribers on Substack

One thing to keep in mind is that while Substack’s simplicity is a plus, it doesn’t offer the same level of customization as traditional blogging platforms like WordPress. Although Substack is an email-based platform, it doesn’t offer the same extensive features as other email service providers (ESPs) like ConvertKit.

If you’re okay with minimal design options and features in exchange for ease of use and audience engagement, Substack is an excellent choice.

Now, let’s get into the step-by-step process of how you can start your own blog on Substack today.

Starting a Blog on Substack in 10 steps

Here’s a step-by-step guide to get you started:

1. Sign Up and Set Up Your Account

Visit Substack.com and sign up for an account. It’s a straightforward process—just use an email address. I recommend setting up a separate Gmail account specifically for this, so your Substack emails don’t get mixed up with personal ones.

Choose a subdomain that reflects your blog’s identity. Ideally, it should match your publication’s name, but it’s not essential.

For example, while my subdomain is katjagroesser.substack.com, my publication is called Her Wealth Journey.

2. Define Your Blog’s Focus

At this stage, starting a blog on Substack is similar to launching a traditional blog. The key is to decide on your niche. This will help you attract the right audience.

When visitors land on your Substack publication, they should immediately understand what you’re writing about and what they can expect from your content.

Tip: Consider what unique value or perspective you can offer.

Your niche will also play a big role in defining your Substack publication’s name. A clear and relevant name helps potential readers instantly recognize what your content is about, making it easier to attract the right audience.

• My publication´s name: Her Wealth Journey
• My niche is: I help women 40+ to build wealth by teaching them how to start and build a thriving online business.

3. Customize Your Publication

The great thing about starting a blog on Substack is that you can begin publishing content right away without worrying about complex customization.

However, there are a few essential customization features worth setting up to give your publication a polished and professional look.

• Upload a profile picture.
• Write a compelling bio that introduces yourself.
• Choose a catchy and memorable blog name.
• Craft an engaging introduction that clearly states your blog’s mission.
• Customize your publication’s design and layout to align with your branding (e.g., header image, publication logo, color scheme).
• Create your About page: This is where you can share details about yourself, explaining why you’re passionate about your topic and how you plan to help your readers. Highlight the value and benefits they can expect from following your blog.
• Write your “Thank You for Subscribing” email: This welcome email is sent to new subscribers and should provide a warm introduction to your blog. Use this opportunity to elaborate on your blog’s mission, what readers can look forward to, and how often they can expect updates.

4. Create Your First Post

Once you’ve set up the essential settings, you’re ready to go! As the proud owner of a Substack blog, it’s time to dive in and write your first post.

You have two options for creating your content:

1. Write directly on Substack: Your post will be saved automatically, and you can return to edit it anytime.
2. Prewrite in Google Docs or Word: This is my preferred method. Write and review your post in a document first, then paste it into Substack for final formatting.

To start:

• Click on “New Post” and begin drafting your content.
• Write engaging material that resonates with your target audience.
• Use formatting options, such as headers and lists, to make your posts easy to read.

5. Set Up Your Subscription Options

You can choose to offer paid subscriptions right from the beginning when starting a blog on Substack, but it’s entirely up to you. If you decide to go this route, you’ll need to have a clear plan for what paid content you’ll provide.

While Substack encourages starting with paid options, I recommend a different approach.

Instead, begin by publishing free content to understand your audience’s needs and interests. Build a small community first before considering a paid model.

This is the approach I’ve taken with my blog. For instance, my second Substack publication, which I launched two months ago, still offers only free content.

Decide whether you want to offer free or paid subscriptions (or both). Set subscription prices if you choose to charge for exclusive content.

6. Promote Your Blog

As I always say: “The best content is useless if no one reads it.” This applies to Substack as well.

Fortunately, Substack isn’t just a blogging platform; it also offers great community and social media features.

With Notes, Substack’s social media feature, you can instantly share your posts and short, compelling updates. This helps other readers get to know you and engage with your content more effectively.

With direct messages on Substack, you can connect personally with your readers and subscribers. Additionally, you can share other writers’ content to foster engagement and build a sense of community.

In addition to sharing your posts on other social media platforms to attract readers, make sure to engage with your audience by responding to comments and emails. This helps build a strong connection with your readers and encourages ongoing interaction.

7. Consistently Publish Quality Content

Since your posts are sent directly to readers via email, it’s crucial to establish a consistent publishing schedule and stick to it. Thankfully, Substack offers a useful feature that encourages regular publishing by reminding you of your weekly streak.

With my first Substack publication, I achieved a 63-week streak, placing me in the top 5% of all publishers. This means that only 5% of publishers have managed to publish content for 52 weeks in a row!

My suggestion is to start with a weekly post and gradually increase your frequency as you gain confidence and develop a content plan.

You don’t have to stick to only long-format content. Combining a long-form post with a short-form one can give you two posts each week.

Consistency is crucial, as your readers will come to expect your content regularly. Keep your posts informative, valuable, and consistent to retain your audience and build a loyal following.

8. Grow Your Audience

Your initial goal should be to grow your audience. Building a solid reader base is essential before transitioning to paid content or selling products and services via your newsletter.

While consistently publishing content is a great start, it’s even more important to encourage readers to subscribe and share your blog. Substack makes this easy by allowing you to embed subscription buttons in your posts, either predefined or customized.

Another effective strategy is to collaborate with other Substack writers or guest bloggers. You can guest post on their publications and share their content on your blog or via Notes, Substack’s social media feature. This approach helps expand your reach and attract new readers.

Additionally, Substack allows you to recommend other publications when someone subscribes to yours, and vice versa. This cross-promotion can be very effective in growing your audience.

For example, on my publication, I currently have 97 subscribers, with 44 gained through recommendations.

9. Analyze Your Performance

To write better and more focused content, using Substack’s analytics tools is crucial. These tools allow you to track subscriber growth and engagement, helping you identify which posts generate the most interaction and attract new readers.

By reviewing your stats, you can adjust your content strategy based on what resonates most with your audience. This insight also helps in identifying potential areas for paid content or products.

10. Stay Committed

Starting a blog on Substack can open up new opportunities for creating an online income, especially if you love writing. Remember, building a successful blog takes time and effort.

Stay committed to your goals and keep refining your content, even if you start by writing just for yourself.

Final Tips for Success on Substack

Starting a blog on Substack is a smart move when you are looking to grow an engaged audience and monetize your content with ease.

Remember to stay consistent, engage with your readers, and keep learning as you go. Whether you’re using Substack to complement an existing blog or as your primary platform, the steps above will set you on the right path.

For more resources and tools to help you on your journey, check out:

• Start A Blog And Make Money: The Ultimate Guide For Women 40+
• How I Successfully Cross-Promote Between My Blog and Substack
• Blog vs. Substack: How to Use Both to Build Your Online Empire

FAQs About Starting A Blog On Substack

Final Thoughts

Starting a blog on Substack is easier than you might think. It’s an excellent way to build a loyal audience and potentially earn income from your writing. If you want to step into the world of online business and content creation, Substack can be a great first step.

Plus, you can always begin on Substack and, as you grow and gain confidence, expand to your own blog as a more comprehensive online business platform.

If you’re ready to take the leap, be sure to grab my free Kickstart Your Online Business workbook! It’s designed to help you evaluate your readiness and business idea so you can hit the ground running!

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